Cou Cou Intimates wanted to better serve U.S. customers and reduce the impact of tariff changes. HighCohesion delivered.
1 new U.S 3PL
8 week project
30-70% reduction in duty costs
The Snag
A UK-only 3PL and growing tariff uncertainty in the US
Cou Cou Intimates was built to rethink the everyday. They design elevated essentials that are as kind to the planet as they are to the women wearing them. But as demand in the U.S. picked up, and things stateside started to look uncertain, their operations needed to evolve.
With only a UK-based 3PL, Cou Cou risked being caught out by changing De Minimis rules and growing friction from tariff administration. To keep up with U.S. growth, and to get ahead of rising complexity, they needed a reliable stateside fulfilment partner.
Enter NRI: their new U.S. 3PL. Cou Cou’s goal was to launch with NRI from day one, fully integrated, no manual workarounds.
The Project
A fully integrated US warehouse launch in eight weeks
Cou Cou partnered with HighCohesion to deliver a real-time integration between their Shopify store and NRI ahead of the new warehouse launch.
The brief: ensure that all order, shipment, and inventory data synced instantly and reliably between systems, with no disruption to the customer experience.
And that’s what we did.
The Results
30-70% reduction in duty costs and zero disruption at go-live
Zero disruption
Cou Cou went live with their U.S. 3PL fully integrated. No delays, downtime, or manual work
Orders, shipments, and inventory sync in real time
Optimised for U.S. scale
A setup designed to handle U.S. growth, with faster delivery and returns for customers
Ready for De Minimis changes and reduced admin overhead from tariffs
Future-ready infrastructure
A robust, scalable foundation built to support Cou Cou’s international expansion
Peace of mind that operations will keep pace with brand ambition
Meg McDonald
Buying & Operations Director, Cou Cou Intimates
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