LSKD.
LSKD turned to HighCohesion to improve its data flow and smash 90,000 Black Friday orders without a single hitch.
The brand.
LSKD is inspired by the restless few who influence style, shape the future and chase the vibe.
It values the community it has created who live their lives striving to be 1% better within its three pillars of sport, fitness and adventure.
Founded in 2007, LSKD has grown to offer the finest-quality sportswear and accessories to its customers in Australia, New Zealand, America and Canada. It also cares about the planet, committing to 100% biodegradable packaging and working with multiple charity partners to make a difference.
Oh, and its running club meets at 6am each Saturday at Kurrawa Surf Club if you’re interested!
LSKD enjoyed a hugely successful 2021 and 2022, with double-digit growth each year and tens of millions of dollars in revenue. However, like many successful brands, explosive growth puts pressure on the people and systems beneath the surface.
The snag.
Which is where HighCohesion came in.
As an integrations agency with deep experience with Shopify, LSKD turned to HighCohesion to integrate its systems and iron out its issues.
LSKD has a single distribution centre servicing two Shopify stores - one for Australia and New Zealand and another for North America and Canada.
But with no means of splitting inventory levels between stores, all of LSKD’s inventory was being sent to both, over-representing their stock figures.
In addition, LSKD had taken the decision to onboard a brand new Product Lifecycle Management software and Warehouse Management System to help solve challenges with their existing ERP.
LSKD needed to stop the overselling that was costing them revenue and causing frustrating customer experiences plus implement two new, powerful systems to improve processes in Logistics, Purchasing and Product Design.
Both new systems also needed to be seamlessly integrated with its Shopify stores.
Other agencies said the integration was too complex. HighCohesion didn’t agree.
3
months from start to go-live
100%
decrease in oversold stock
28,000
peak Black Friday orders in a single hour
51%
increase in Australian sales
130%
increase in US sales
90,000
Black Friday orders with zero issues
“Having HighCohesion onboard flushed out many issues with our product data, with missing or incorrect SKUs being identified in Shopify.”
Murilo Fabri - Warehouse Manager at LSKD.
The HighCohesion solution.
HighCohesion’s combination of experience and flexibility twinned with its proven processes ensured a swift solution.
From our initial product design meetings with LSKD in May 2022 it took just three months for HighCohesion to root out the problem and provide the fix.
With that single stock location, two Shopify stores and explosive growth LSKD’s software couldn’t keep up with demand.
This led to reputation-damaging dead-ends for customers after impractical overselling.
Overselling breeds negative customer experience puts pressure on customer service staff and creates missed opportunities.
HighCohesion worked with LSKD’s warehouse management team on its new WMS to unlock true potential and ensure full functionality was being achieved.
Its issues with stock split feed information were sorted and a faster and more efficient order data process was achieved.
The feedback.
After an extensive phase of quality control testing, HighCohesion went live with the solution in August 2022.
LSKD enjoyed instant improvement, culminating in 90,000 Black Friday orders in 2022 without a single data hitch.
The brand now has a greater depth of analysis and confidence in its data flow to make better decisions and plan more comprehensively for the future.
Warehouse Manager Murilo Fabri at LSKD said:
“Our Black Friday, post-implementing HighCohesion, saw a 100% decrease in oversold stock, from 100s of units to none.”
“Having HighCohesion onboard flushed out many issues with our product data, with missing or incorrect SKUs being identified in Shopify.”
“As a result, LSKD is no longer having issues with SKU data.”
Tech stack integrated through HighCohesion
Ecommerce Platform
Returns Management
WMS
PLM
IMS